Charity Highlight: Keep America Beautiful®

volunteer woman planting a tree

In the vast landscape of non-profit organizations, there are a few whose names have become synonymous with their missions. Keep America Beautiful® is undoubtedly one such entity, and Office H2O is proud to be a supporter in 2024. With a laser focus on improving communities by reducing waste and fostering clean, green, and beautiful public spaces, Keep America Beautiful has become a beacon for civic-minded individuals and companies looking to make a tangible difference. This is more than just an environmental push—it’s a movement to create places worthy of pride.


History and Impact

Formed in 1953, Keep America Beautiful was developed to address the escalating problem of roadside litter in America. Community improvement became the ethos upon which the organization was built, recognizing that a cleaner environment bolsters human dignity and quality of life. It also fosters community pride! From its inception, Keep America Beautiful implemented a multifaceted approach encompassing community action, public education, as well as working hand in hand with civic leaders and local governments.

The impact of this organization’s strategies, ranging from “littering is wrong” campaigns to today’s nationwide focus on recycling and waste reduction, align perfectly with our mission as a company dedicated to reducing plastic bottle usage and waste. Through consistent messaging and tailored programs, Keep America Beautiful has significantly reduced littering and opened the public’s eyes to the importance of environmental stewardship, especially right here in our own backyards.

Programs and Initiatives

Keep America Beautiful runs several flagship programs integrated into local communities across the United States. These programs target different aspects of improving community environmental sustainability.

Recycling Efforts

Keep America Beautiful® places a significant emphasis on recycling as a key component of creating a sustainable environment. The organization believes that recycling not only plays a critical role in reducing waste and conserving natural resources but also serves as a catalyst for community engagement and economic development. By promoting recycling, Keep America Beautiful aims to instill a sense of responsibility and pride in communities, encouraging individuals to take action in their local environments. This not only leads to cleaner, greener spaces but also fosters a culture of sustainability that benefits both the planet and future generations. Through educational outreach and partnerships, Keep America Beautiful transforms recycling from a simple act of disposal into a communal effort toward building more resilient and environmentally conscious communities.

Community Clean-Ups

The Great American Cleanup®, one of Keep America Beautiful’s most impactful initiatives, stands as a testament to the power of collective action in fostering healthier, more vibrant communities. Launched annually in the spring, this nationwide program mobilizes hundreds of thousands of volunteers across the country to participate in a variety of activities aimed at beautifying parks, streets, and waterways.

From planting trees and flowers to removing litter and recycling waste, the Great American Cleanup encompasses a broad spectrum of community improvement projects. This year’s program will run from March 19 to June 20, 2024.  

couple of volunteers picking up trash in local park

Educational Campaigns

Keep America Beautiful places a strong emphasis on education, believing it to be the foundation of sustainable community improvement. Their educational campaigns are crafted not only to spread awareness about the importance of environmental stewardship but also to empower individuals with the knowledge and tools necessary for positive action. 

Through these educational endeavors, Keep America Beautiful fosters a deeper understanding of environmental issues and cultivates a culture of responsibility that encourages proactive participation in ecological preservation and community beautification efforts.

Engagement Opportunities

For those inspired to contribute to the cleanup mission, Keep America Beautiful provides a plethora of engagement avenues, making it easy for anyone to get involved. Volunteering with local cleanup events or participating in community recycling drives are tangible ways for individuals to take part in this organization’s initiatives.

Beyond grassroots participation, supporting Keep America Beautiful financially or through in-kind donations is essential to the organization’s growth and ability to implement more robust programs. While we hope to be a part of an upcoming cleanup effort, Office H2O is proud to have already donated to the cause through the Bottleless Nation Charitable Foundation in collaboration with our sister company, Artesian Bottleless Water, and our billing partner, Pure Water Partners.

volunteer man holding a recycling bin full of bottles

Impact on Communities

The work of Keep America Beautiful extends far beyond merely clearing trash or educating on recycling. The positive ripple effects of their activities are a testament to their mission’s depth. By cleaning and maintaining public spaces, Keep America Beautiful prevents toxins and pollutants from seeping into the earth and water systems. Likewise, their education on proper waste management ultimately reduces the strain on landfills and energy consumption associated with the production of new materials.

Additionally, their approach to cleanup efforts, being a social responsibility, fosters an overarching theme that taking care of our planet goes beyond our fenced-in yards; our responsibility extends out into the community. A clean and pleasant environment fosters community pride and a sense of place. In turn, we are more likely to exhibit communal trust, engagement, and social cohesion, which all contribute to a higher quality of life.

Finally, there’s no argument that well-kept communities are more attractive to residents, visitors, and potential investors. This can have a direct impact on property values and local economic activity, underlining the strong correlation between environmental and economic health. 

Whether you’re an individual looking to volunteer, a company interested in corporate social responsibility, or a community seeking ways to enhance shared spaces, Keep America Beautiful offers a diverse set of opportunities for involvement. 

Now is the time to roll up our sleeves and ensure a brighter, cleaner future for America’s locales.